By Alpit Patel and the aibrevo team · October 2, 2026 · 3 min read
GoHighLevel October 2026 Price Changes: What Actually Changed
HighLevel raised some US carrier SMS fees on October 1, 2026 and will raise select international SMS, voice and phone number rental prices on October 13. US and Canada plan prices, the $0.00747 SMS base rate, and the A2P 10DLC fees are not affected by either change.
Key takeaways
- October 1, 2026: HighLevel's US carrier fees rose for Verizon (outbound SMS $0.0045 to $0.0050) and the 'Other' carrier category ($0.0040 to $0.0042). AT&T's fee is unaffected.
- October 13, 2026: select international outbound SMS, voice minutes and phone number rentals rise in specific countries. US and Canada rates are not on either list.
- HighLevel's own SMS base rate ($0.00747 per segment), plan prices ($97/$297/$497) and A2P 10DLC registration fees are unchanged by both updates.
- Accounts with an active fixed-price agreement on an affected route keep their contracted rate for the duration of that agreement.
HighLevel changed two sets of carrier-driven fees in October 2026: US carrier SMS fees on October 1, and select international SMS, voice and phone number rental prices on October 13. Neither change touches HighLevel’s own plan prices, its base SMS rate, or A2P 10DLC registration fees. This page covers exactly what moved and whether it affects you.
October 1, 2026: US carrier fee update
HighLevel’s changelog lists two US carrier groups affected, both for outbound SMS:
| Carrier | Before | After |
|---|---|---|
| Verizon: outbound SMS (long code, short code, toll-free, Authy and Verify), outbound RCS | $0.0045 | $0.0050 |
| Other carriers: outbound SMS (long code, short code Group B, toll-free, Authy and Verify) | $0.0040 | $0.0042 |
| Other carriers: Short Code Group A | $0.0025 | No change |
HighLevel attributes the change to its downstream carriers’ own delivery and infrastructure costs, not a pricing decision on HighLevel’s side. AT&T’s rate and HighLevel’s own $0.00747 per-segment base SMS rate are unaffected. If most of your contacts are on AT&T or T-Mobile, this update likely changes your bill by only a fraction of a cent per message; if a large share are on Verizon, the increase is $0.0005 per outbound text.
Our GoHighLevel pricing calculator already uses the updated $0.0050 figure as its high-end carrier estimate, so it reflects this change.
October 13, 2026: international SMS, voice and number pricing
HighLevel is also updating list prices for select international routes, per its SMS and phone number changelog and voice changelog. A few examples from the published lists:
| Item | Country | Before | After |
|---|---|---|---|
| Outbound SMS | Albania | $0.1167 | $0.1419 |
| Phone number, local | Angola | $1.25/mo | $1.70/mo |
| Phone number, mobile | Chile | $10.00/mo | $11.40/mo |
| Phone number, local | Colombia | $14.00/mo | $17.50/mo |
| Phone number, toll-free | Colombia | $25.00/mo | $28.60/mo |
Voice minute prices also change for a list of countries that includes Argentina, Israel, Italy, Mexico, the Netherlands, New Zealand, Poland, Puerto Rico, South Africa, Spain, Sweden, Switzerland and the United Arab Emirates. US and Canada rates are not on either changed list.
If your account only texts, calls and rents numbers in the US, this update does not change your bill. If you run international numbers or campaigns for any of the listed countries, check HighLevel’s changelog pages directly for your specific country’s new rate, since the full lists are longer than the examples above.
If you have a fixed-price agreement
HighLevel’s changelog notes that an active fixed-price agreement covering an affected route keeps its contracted rate for the agreement’s duration. If you’re unsure whether your account has one, check with HighLevel support or your agency’s billing contact rather than assuming either direction.
What hasn’t changed
- Plan prices: Starter $97, Unlimited $297, Agency Pro $497 per month.
- HighLevel’s own SMS rate: $0.00747 per segment.
- A2P 10DLC registration fees: $22.50 to $64 one-time, plus the monthly campaign fee.
- Local US phone number rental: $1.15 a month.
For the full current US rate card and a calculator that uses it, see our GoHighLevel pricing calculator and hidden costs guide.
Sources
- HighLevel, carrier fee pricing update, effective October 1, 2026.
- HighLevel, messaging and phone numbers pricing updates, effective October 13, 2026.
- HighLevel, voice pricing updates, effective October 13, 2026.
- HighLevel, LC Phone pricing and billing guide, modified September 29, 2026.